Prasanna Rajagopal writes this blog. He is employed as a Technical Marketing Manager at EMC. He is a life-long student of business and loves to learn about business strategy, business processes, value creation and destruction. He is constantly looking to solve challenges in business using software. He is passionate about helping companies improve the productivity of their assets and add more value to their customers. To that end, he is constantly reading various magazine and journal articles hunting for ideas in finance, economics, marketing, sales, management, and healthcare. He occasionally writes about some of those articles on this blog. Prasanna’s linked-in profile can be found here. His Twitter handle is @RRPRASAN.